Always know where your ad budget stands — without living in a spreadsheet.
Daily pacing. Overspend caught before month-end. Reconciliation in minutes. Your budget, never a mystery — never trapped in one person's head.
Built by someone who ran ~$1.7M/yr of ad spend by hand before building it.
Channel Overview
Sample dataToday's daily budget
$435
Facebook — Retargeting
The problem
Your budget system is a person, not a product
One system that runs itself
Daily spend guesswork
Holiday-aware pacing, per campaign
Half-day month-end
Guided reconciliation in minutes
Stakeholders interrupting
Live dashboard anyone can read
One person holds knowledge
Full audit trail, anyone can operate
No forward visibility
Annual snapshot on demand
How it works
Set up once. Runs every month.
Three steps between you and knowing exactly where your budget stands — today, this month, and all year.
Configure your channels
Channels, products, regions, cadence. Multiple brands? One portfolio view.
Enter budget allocations
Fixed dollars or percentage of channel. Lifetime or monthly. Spend flows in automatically.
Get daily numbers
Holiday-aware daily budgets. One-click fixes when a channel drifts. Reconciled in minutes.
Today's daily budget
$435
On track — 0 holidays this week
Facebook — Retargeting
Sample · $13,500 monthly budget
Daily budget
$435
Adjusted daily
$435
Active days
31
Holidays
0
The pacing engine
Daily budgets that actually make sense
Holiday-aware
Budgets automatically adjust when holidays reduce active days in a month.
5-day vs 7-day
Channels like LinkedIn run weekdays only. Caeros paces each channel by its actual cadence.
Adjusts mid-month
As spend comes in, daily targets recalculate to keep you on pace through month-end.
Tracks its own budget efficiency. Honestly.
Every time Caeros catches a channel pacing over budget, recovers underspent surplus, or surfaces a reallocation, it logs the decision with the dollar amount it was worth — straight from your own spend data.
Some months that adds up to real money against your $14.99 fee. Some months nothing needed saving, and the card reads $0 — we show you that too. We never estimate, and we never round up.
Budget Intelligence
This monthOverspend prevented
Projected overspend a pacing adjustment caught before month-end.
Surplus recovered
Underspend reallocated forward at reconciliation instead of vanishing.
Budget reallocated
Spend moved off channels that kept coming in under budget.
The real card, shown in a month where nothing needed saving. It always shows the fee — and an honest $0 when that's the truth.
Built to be trusted
Nothing overwritten. Nothing it doesn't need.
The two things worth knowing that nothing else on this page covers.
Append-only ledger
Every budget change is a new entry. A full audit trail nothing overwrites, so you can always see what changed, when, and why.
Read-only by design
Caeros only ever reads spend dollars — never clicks, ROAS, or attribution, and never write-access to your campaigns. Less access means less risk.
Pricing
One simple plan
Everything Caeros does, one flat price. No percentage of your ad spend, no per-seat surprises — just the full platform. One overspend a spreadsheet missed costs more than a year of Caeros.
Full access
Every feature, every channel, every account. No tiers to decode.
No % of ad spend
Your price doesn't go up just because your budgets do.
Cancel anytime
No long-term contract — stay because Caeros earns it, and your rate won't go up while you're subscribed.
No setup fee — we configure your channels, cadence, and holidays with you. Live in an afternoon.
- ✓ Unlimited channels, products, and regions
- ✓ Daily pacing engine
- ✓ Live budget intelligence with one-click fixes
- ✓ Forecast what-if simulator
- ✓ Budget ledger with full audit trail
- ✓ Automatic spend sync from your platforms
- ✓ Month-end reconciliation
- ✓ Annual budget snapshot
- ✓ Multi-account portfolio roll-ups
- ✓ All current features — improvements included
Billed monthly; renews automatically until cancelled. Cancel anytime.
From the blog
Latest articles
Comparison
Optmyzr alternative for budget-only tracking
Optmyzr is a full PPC optimization platform priced by managed spend. Caeros is a single-purpose budget-pacing tool at a flat $49/month — an honest comparison.
Guide
Ad budget pacing for finance & RevOps
Marketing owns the campaigns, but finance and RevOps own the question "can we trust this number?" What pacing looks like from their side of the table.
Guide
How to track ad spend across channels (+ free template)
A simple structure for tracking multi-channel ad spend against budget — the four columns you actually need, how to roll it up, and when a spreadsheet stops being enough.
Stop being the system
You shouldn't be the thing that keeps your budget operations running. Caeros is. Get set up in minutes and always know where your budget stands.
$14.99/mo · cancel anytime