The product
See exactly where every budget dollar is going
Caeros replaces the multi-channel budget spreadsheet with a single source of truth. Tracks, paces, reconciles — shows you what it saved. Your team always knows where the budget stands, where it's going, and why.
Real data, no signup.
Channel Overview
Sample dataToday's daily budget
$435
Facebook — Retargeting
Track. Pace. Reconcile. See what it saved.
Four jobs the spreadsheet was quietly doing by hand — now a system does them, and survives the week you're out.
Track
Always know where every budget dollar is going
One append-only ledger. Every budget decision, every channel, every account. Spend flows in automatically. Nothing overwritten — so you can defend every number to finance.
Pace
It paces itself
Holiday-aware, cadence-aware daily budgets for every campaign — fixed dollars or percentage of channel. Targets recalculate as spend lands. A channel drifts, you get a one-click fix while it's still cheap to correct.
Reconcile
It closes out month-end for you
Lock the month. Compare actuals. Recover surplus. Reallocate. A half-day spreadsheet exercise, done in minutes — every change written as a new ledger line.
See what it saved
It shows you what it was worth — honestly
Every overspend caught, surplus recovered, reallocation made — logged with its real dollar value, from your own spend data. Some months that's real money against your $14.99 fee. Some months it's $0. We show you that too.
Built for a finance-grade buyer
Less access. Less scope. Less risk.
Caeros reads your spend dollars and nothing else. It never needs write-access to your ad accounts, never touches your campaigns, and never tracks clicks, ROAS, or attribution. Budget and spend only — on purpose.
Everything in the box
Daily pacing engine
Holiday-aware, cadence-aware daily budgets for every campaign — fixed dollars or a percentage of the channel. Targets recalculate as spend lands so you stay on pace to month-end.
Live budget intelligence
Caeros watches every channel and surfaces one-click fixes when something drifts over or under pace, or a product pool has a gap. Insights refresh as new spend comes in.
Forecast simulator
Model what-if budget changes by channel, region, or product and see the impact on the rest of your plan before you commit. Nothing is saved until you say so.
Guided reconciliation
Lock the month, compare actuals, recover surplus, and reallocate — a guided flow that turns a half-day spreadsheet exercise into minutes.
Append-only ledger
Every budget change is a new entry. Full audit trail, nothing overwritten — you can always see what changed, when, and why.
Region & product budgets
Budget and pace by region as a scope above your channels, with per-region targets, and track spend by product across the whole plan.
Portfolio roll-ups
Manage many accounts under one parent and see consolidated budget, spend, and pace across the whole portfolio — then jump into any account.
Platform connectors
Connect Google Ads, Meta, LinkedIn, YouTube, and more to pull spend automatically. Caeros only ever reads spend dollars — never clicks, impressions, or performance data.
Facebook — Retargeting
Sample · $13,500 monthly budget
Daily budget
$435
Adjusted daily
$435
Active days
31
Holidays
0
The pacing engine
Daily budgets that actually make sense
Holiday-aware
Budgets automatically adjust when holidays reduce active days in a month.
5-day vs 7-day
Channels like LinkedIn run weekdays only. Caeros paces each channel by its actual cadence.
Adjusts mid-month
As spend comes in, daily targets recalculate to keep you on pace through month-end.
From the blog
Latest articles
Comparison
Optmyzr alternative for budget-only tracking
Optmyzr is a full PPC optimization platform priced by managed spend. Caeros is a single-purpose budget-pacing tool at a flat $49/month — an honest comparison.
Guide
Ad budget pacing for finance & RevOps
Marketing owns the campaigns, but finance and RevOps own the question "can we trust this number?" What pacing looks like from their side of the table.
Guide
How to track ad spend across channels (+ free template)
A simple structure for tracking multi-channel ad spend against budget — the four columns you actually need, how to roll it up, and when a spreadsheet stops being enough.
Stop being the system
You shouldn't be the thing that keeps your budget operations running. Caeros is. Get set up in minutes and always know where your budget stands.
$14.99/mo · cancel anytime